What Makes a Towel Actually Good? (Hint: It’s Not Just Softness)

When shopping for a towel, most people do the same thing: they touch it. If it feels soft, it’s a winner, right?

Well… not quite.

At The Loomia, we’ve spent the last 7+ years working with artisans in Türkiye to perfect what we believe are the best towels in the world. And we’ve learned something along the way: a good towel is about so much more than just softness. It’s about how it works, how it lasts, and how it makes you feel after the first wash, the 50th use, and the 100th dry.

Let’s break it down.

1. Absorbency > Plushness

Some towels feel thick and luxurious but can’t soak up a single drop.

The Loomia’s flatwoven towels (also known as peshtemals) are made from 100% long-staple Turkish cotton. That means they’re naturally absorbent, without all the bulky fluff. No loops, no fuss  just fibers that actually dry you off.

Bonus? They dry quickly, too  so you’re not stuck with a damp towel all day.

2. Weave Structure Matters

Traditional terry towels have loops that trap water… and sometimes bacteria. That’s why they get musty fast.

Our flatweave construction keeps things light, breathable, and hygienic, while still doing the job beautifully. You can fold them neatly, hang them stylishly, and toss them in a bag for the beach, no bulk, no stink.

3. Long-Staple Cotton = Long-Lasting Quality

Not all cotton is created equal. Turkish cotton has naturally long fibers that make your towel stronger, softer, and more durable over time.

Think of it like good denim the more you use it, the better it gets.

4. Function Meets Beauty

Yes, they’re pretty. But they’re also workhorses.

Use them as a bath towel, beach wrap, picnic blanket, travel essential, hair wrap, baby carrier, or even a table throw. (We’ve seen it all — and we love it.)

One The Loomia towel, endless uses. That's the real luxury.

Check out this video by @to_mimishousewego, where she uses a blanket as a tablecloth! Love it!

5. Tested by Time (and Thousands of Happy Customers)

We’re not into trends. We're into textiles that last.

Every The Loomia towel is designed to be passed down, not thrown out. You’ll feel the difference, not just when you unwrap it, but for years to come.

💧 Try One. Feel the Difference.

Ready to upgrade your towel game? Explore our full Turkish Towel Collection and feel the difference for yourself.

You’ll never go back to your old towel drawer again.