What most people overlook when caring for their favorite towels, and how to do better with just a few simple changes.
There’s something comforting about a soft, beautifully woven cotton towel. It’s one of those small luxuries that makes daily life feel just a bit more special. But even the highest-quality towels won’t stay that way without the right care.
At The Loomia, we design our towels with 100% premium cotton and a timeless weave, meant to last through daily use, countless washes, and cozy rituals. But lasting beauty (and functionality) requires a little know-how.
Let’s walk through the small habits that can make a big difference.
Detergent: Less Is More
Using too much detergent is one of the most common towel care mistakes. While it might seem like more soap means a deeper clean, the truth is it often leads to residue buildup. Over time, this buildup can stiffen the fibers and weigh the fabric down.
A small amount of mild detergent—preferably free from heavy fragrances and additives—is all you need. Especially when you’re working with pure cotton like ours, less truly is more.
Preserve What Matters Most: Absorbency
One of the most essential qualities of a good towel is how well it absorbs, and not all towels are created equal. At The Loomia, we use 100% long-staple Turkish cotton, handwoven in a flat-weave style that makes our towels incredibly absorbent from the very first use.
Unlike bulky terry towels that can feel heavy and still leave you damp, our Turkish towels are designed to soak up moisture quickly and dry just as fast. It's part of what makes them so versatile whether you're stepping out of the shower, lounging poolside, or drying off at the beach.
Of course, even the best towels need the right care to maintain that performance. Overwashing, overcrowding, or using harsh detergents can block the fibers and reduce absorbency over time. To keep that satisfying dry-off feeling, rinse well, skip the additives, and give your towels a little space to breathe.
Skip the Fabric Softener
It might sound counterintuitive, but fabric softeners can actually make towels less soft over time. That’s because they coat the fibers with a waxy layer that reduces absorbency and creates buildup.
Instead, try adding a splash of white vinegar to your rinse cycle. It’s a natural softener that helps maintain the towel’s feel and performance without compromising absorbency.
Be Gentle with Heat
High temperatures might feel efficient, but they’re not ideal for natural fibers like cotton. Intense heat can break down the structure of the towel, fade colors, and make the fabric feel brittle.
Our flat-weave towels are naturally lightweight and quick-drying, which means you can skip the harsh heat altogether. Line-drying or using a low-heat tumble setting is enough to keep them fresh and airy.
Give Towels Their Space
Throwing your towels in with the rest of the laundry might be convenient, but it’s not doing them any favors. When towels are overcrowded in the washing machine or mixed with synthetic fabrics, they can lose their shape, softness, and absorbency.
Washing them on their own, or at least with like fabrics, helps preserve the weave and gives them enough room to rinse thoroughly and dry properly.
Ditch the Bleach
Bleach might seem like the best way to keep white towels looking bright, but it’s actually one of the harshest chemicals you can use on natural fibers. Over time, it breaks down cotton and can even cause yellowing.
Instead, reach for natural alternatives. Baking soda, oxygen bleach, or a little lemon juice can lift stains and refresh your whites without damaging the fabric.
Good Towels Deserve Gentle Care
It doesn’t take a complicated routine to make your towels last. Just a few thoughtful swaps—like using less detergent, skipping fabric softener, and avoiding high heat—can help preserve the softness, absorbency, and beauty of your cotton towels for years to come.
At The Loomia, we believe good design should feel good to live with. That’s why our handwoven cotton towels are crafted with comfort in mind—and made to become better with time.
Looking for towels worth caring for?
Explore The Loomia’s collection of ethically made, handwoven cotton towels—designed for everyday rituals, woven to last.
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